Collab
Creator Economy / MarketplaceA creator-brand collaboration platform designed to make influencer marketing more accessible, structured, and transparent, bringing opportunities, applications, campaign workflows, and reputation into one place.
Creator Economy · Influencer Marketing · SaaS · Marketplace
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02 / The Challenge
Creator discovery, individual outreach, negotiation, campaign briefs, content revisions, publishing, and performance tracking often happen across different tools.
For emerging brands without a dedicated influencer marketing team or a large campaign budget, that workload makes creator partnerships harder to manage.
Aspiring creators can produce engaging content and still struggle to find their first meaningful brand opportunity. Follower counts alone leave much of their potential invisible.
Collab gives emerging and Gen Z creators a place to discover relevant opportunities and build a professional collaboration portfolio.
03 / The Idea
Brands create structured promotional opportunities. Creators discover campaigns relevant to their niche and apply directly. Collab becomes the infrastructure connecting both sides throughout the collaboration.
Create campaign
Receive applications
Evaluate creators
Select
Collaborate
Track
Review
Build profile
Discover opportunities
Apply
Get selected
Create
Deliver
Build reputation
04 / How Collab Works
Brands create their profile and post promotional opportunities with a campaign brief. Applications arrive in one place, where teams can review profiles and portfolios, compare relevant metrics, shortlist, and select creators.
Creators build a professional profile, discover opportunities by niche, and apply directly. Their content quality, engagement, consistency, performance, and reputation can strengthen their professional identity over time.
Completed campaigns give brands a historical record of their partnerships and help creators build evidence of their work.
05 / Collaboration & Credits
A brand provides a product or service in exchange for agreed promotional content. This opens a route for emerging brands to begin creator marketing and for new creators to build their portfolio.
Paid promotional opportunities support campaigns requiring experienced creators, specific deliverables, or greater production effort. Both models serve businesses and creators at different growth stages.
New creators receive complimentary credits. Applying to an opportunity consumes a defined number; additional credit packs can be purchased once those credits are exhausted. The system encourages creators to evaluate alignment before applying and is designed to reduce irrelevant applications for brands.
06 / Performance & Reputation
Creators can connect supported professional social accounts. For supported integrations, campaign dashboards can surface performance signals that help brands evaluate collaborations alongside follower counts.
After completed collaborations, brands review the experience and the work delivered.
Creators also review their partners, making reputation a shared responsibility.
Reviews become part of each participant's reputation. For nano and micro creators, collaboration history, portfolio quality, ratings, and performance provide a professional record that extends beyond follower count.
07 / Business Model & Network
The business model combines creator credits with potential monetization channels that can grow alongside marketplace activity.
Creators purchase application credits after using their complimentary onboarding credits.
Premium plans can offer additional campaigns, advanced features, analytics, and higher usage limits.
Paid promotion can increase the visibility of selected brand opportunities.
Premium features or credits can increase creator visibility to relevant brands.
As campaign data grows, deeper creator and campaign insights can extend the business model.
More brands create more opportunities, attracting more creators. Completed collaborations add reputation and performance data that can strengthen trust and discovery, making the network more useful to both sides.
Brands
Opportunities
Creators
Collaborations
Reputation
Better matching
More brands
08 / Probity's Role
Probity approached Collab as a complete digital product: defining the underlying workflows, shaping experiences for both user groups, and designing the foundations for scale. The focus was to make the process intuitive for first-time creators and growing businesses.
09 / The Outcome
Collab brings searching, applications, selection, collaboration, tracking, and reviews into a purpose-built digital workflow. Its vision is to create professional infrastructure for the next generation of brand-creator relationships.
A structured way to discover and manage creator partnerships, with campaign history that supports a reusable creator network.
Access to relevant opportunities and a path to professional credibility through completed work.
Shared reputation, structured collaboration, and performance signals support greater transparency.
10 / From Idea to Scalable Product
Collab represents the work we do at Probity: taking a complex business idea, defining the workflows, designing the experience, and engineering it into a scalable digital product.